South of Market Travel Guide

San Francisco

South of Market which includes skyline, a park and cbd
South of Market featuring a city, a fountain and cbd
South of Market which includes city views, skyline and a city
South of Market which includes a city, cbd and skyline
South of Market which includes a city and city views as well as a small group of people

From baseball games to top-notch art exhibits, find endless entertainment in one of San Francisco’s fastest-growing neighborhoods.

Explore South of Market (SoMa), one of San Francisco’s most up-and-coming neighborhoods. Home to many of the new tech companies and other start-ups flocking to San Francisco, the area is still fairly undeveloped. Many of its attractions center around three points: South Park, Yerba Buena and Folsom Street.

The neighborhood name comes from the area’s old nickname, “South of the Slot,” which referred to its location on the grittier side of the Market Street cable car line during the California Gold Rush. Today, find it a bustling area with a busy downtown vibe, largely following the city’s tech boom.

Enjoy a sunny day or people watch in the elliptical South Park, modeled after London’s Berkeley Square and New York’s Gramercy Park. Walk toward the waterfront promenade. Watch a ballgame at AT&T Park, home to the San Francisco Giants. Whether you’re a diehard fan of the Major League Baseball team or a casual observer, the ballpark is a delight for spectators. Enjoy its classic design and beautiful view across San Francisco Bay.

Investigate the world-class collections in San Francisco Museum of Modern Art, known as SFMOMA. The striking building with 21st-century additions is as interesting as the exhibits inside. See pieces by Jackson Pollock, Andy Warhol and Georgia O’Keeffe, among the 30,000 works in the collection.

Cross the street to Yerba Buena Gardens. Stroll through the beautiful gardens or go bowling or ice-skating. See the latest exhibit in the Yerba Buena Center for the Arts or take kids to Children’s Creativity Museum, formerly Zeum, an interactive technology museum.

Discover the exciting cultural scene of unique boutiques and restaurants around Eleventh and Folsom streets. Folsom Street is also home to the famous Folsom Street Fair, an annual celebration of the leather and fetish culture.

Find this sprawling area between Embarcadero and Eleventh Street, bounded between Market and Townsend streets. With its constant evolution, South of Market is always an interesting and entertaining place to visit.


Popular places to visit


Top hotels in South of Market

LUMA Hotel San Francisco
LUMA Hotel San Francisco
4 out of 5
100 Channel Street, San Francisco, CA
The price is ₹24,253 per night from 6 Jun to 7 Jun
₹24,253
₹28,544 total
6 Jun - 7 Jun
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the bar and the helpful staff in their ...
9.4/10 Exceptional! (2,027 reviews)
Great spot
"Everything was brand new. Very comfortable with nice touches — automated blinds, rooftop bar. Great location — lots of stuff nearby, including great local grocery store, coffee stores, restaurants, etc. Staff all very pleasant. Would stay here again for sure."

Reviewed on 10 May 2025

LUMA Hotel San Francisco
Hampton Inn San Francisco Downtown/Convention Center
Hampton Inn San Francisco Downtown/Convention Center
3 out of 5
942 Mission Street, San Francisco, CA
The price is ₹11,539 per night from 23 May to 24 May
₹11,539
₹13,581 total
23 May - 24 May
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the breakfast and the helpful staff in their ...
7.4/10 Good! (1,016 reviews)
"Very nice"

Reviewed on 4 May 2025

Hampton Inn San Francisco Downtown/Convention Center
Palace Hotel, a Luxury Collection Hotel, San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
5 out of 5
2 New Montgomery St, San Francisco, CA
The price is ₹22,466 per night from 16 May to 17 May
₹22,466
₹26,442 total
16 May - 17 May
includes taxes & fees
Stay at this historic hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges and breakfast (surcharge). Our guests praise the helpful staff and the comfy ...
9/10 Wonderful! (1,004 reviews)
"Amazing place clean and beautiful lighting."

Reviewed on 8 May 2025

Palace Hotel, a Luxury Collection Hotel, San Francisco
The Pickwick Hotel
The Pickwick Hotel
3.5 out of 5
85 5th St, San Francisco, CA
The price is ₹9,494 per night from 26 May to 27 May
₹9,494
₹11,156 total
26 May - 27 May
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, a fitness centre and parking (surcharge). Our guests praise the helpful staff and the ...
7.8/10 Good! (1,009 reviews)
"Our stay was pleasant. The PROS: Convenient location, decently priced rooms, clean, parking garages nearby, good front office experience. CON: thin walls in our room, tiny bathroom space, homeless people in front of the lobby. Would I stay again? Most likely."

Reviewed on 8 May 2025

The Pickwick Hotel
Canopy by Hilton San Francisco SoMa
Canopy by Hilton San Francisco SoMa
4 out of 5
250 4th Street, San Francisco, CA
The price is ₹12,345 per night from 23 May to 24 May
₹12,345
₹14,529 total
23 May - 24 May
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free Wi-Fi, 3 bars/lounges and breakfast (surcharge). Our guests praise the bar and the helpful staff in their ...
9/10 Wonderful! (845 reviews)
"Chic modern hotel within walking distance to Candlestick Park (SF Giants). Hotel restaurant on rooftop was good otherwise there were no restaurants within walking distance (use Uber). Valet parking was a bit high but there was no place to safely park."

Reviewed on 8 May 2025

Canopy by Hilton San Francisco SoMa
San Francisco Marriott Marquis
San Francisco Marriott Marquis
4 out of 5
780 Mission Street, San Francisco, CA
The price is ₹12,124 per night from 30 May to 31 May
₹12,124
₹17,326 total
30 May - 31 May
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.8/10 Excellent! (1,291 reviews)
"We situated for attending a banquet"

Reviewed on 6 May 2025

San Francisco Marriott Marquis
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(52 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square featuring a skyscraper and a city

Union Square

4/5(287 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
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Mission Bay

While you're in Mission Bay, take in top sights like Chase Center or Lefty O'Doul Bridge, and hop on the metro to see more of the city at UCSF/Chase Center Stop or Mission Rock Station.

Mission Bay
Chinatown showing street scenes

Chinatown

3.5/5(8 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4.5/5(37 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill showing street scenes and a city

Nob Hill

4.5/5(78 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill


South of Market Travel Guide